{"id":276207,"date":"2016-01-05T09:05:57","date_gmt":"2016-01-05T07:05:57","guid":{"rendered":"http:\/\/pellervo.fi\/?p=276207"},"modified":"2016-01-05T09:05:57","modified_gmt":"2016-01-05T07:05:57","slug":"hankkija-brandi-palaa-markkinoille","status":"publish","type":"post","link":"https:\/\/pellervo.fi\/en\/uncategorized-en\/2016\/01\/05\/hankkija-brandi-palaa-markkinoille\/","title":{"rendered":"Hankkija-br\u00e4ndi palaa markkinoille"},"content":{"rendered":"<p><strong>Hankkija\u00a0oy tiedotti, ett\u00e4 sen\u00a0markkinointibr\u00e4ndit Agrimarket ja Multasormi on muutettu Hankkijaksi vuoden 2016 alussa. Muutoksen tavoitteena on tukea ja vahvistaa Hankkijan yhten\u00e4isyytt\u00e4 ja identiteetti\u00e4 sek\u00e4 yhdenmukaistaa, tehostaa ja selkeytt\u00e4\u00e4 Hankkijan markkinointia.<\/strong><\/p>\n<p>\u201dNimenmuutoksen my\u00f6t\u00e4 Hankkija palaa takaisin juurilleen. Olemme suomalaisen maanviljelij\u00e4n, hevos-, lemmikkiel\u00e4in- ja puutarhaharrastajan kauppa. Hankkija on perinteinen ja luotettava br\u00e4ndi, jolla on merkitt\u00e4v\u00e4 historia suomalaisessa maanviljelyksess\u00e4 ja koko yhteiskunnassa. Hankkija on my\u00f6s kuvaava nimi nykyiselle palvelu- ja tuotevalikoimallemme. Hankkija nimen\u00e4 on meille todellinen vahvuus\u201d, sanoo Hankkijan toimitusjohtaja <strong>Ensio Hyt\u00f6nen.<\/strong><\/p>\n<p>Hankkija-nimi on otettu virallisesti markkinointik\u00e4ytt\u00f6\u00f6n vuoden 2016 alusta alkaen.\u00a0 Agrimarket- ja Multasormi-tunnukset poistuvat k\u00e4yt\u00f6st\u00e4 t\u00e4m\u00e4n vuoden aikana. Valomainokset ja muut nimikyltit Hankkijan myym\u00e4l\u00f6iss\u00e4 ja muissa toimipaikoissa vaihdetaan asteittain noin vuoden kuluessa. Hankkija tarjoaa maatalousyritysasiakkailleen maatalouden tuotantotarvikkeita ja koneita. Kuluttajille tarjotaan puutarha-, hevos- ja lemmikkiel\u00e4intuotteita sek\u00e4 rautakaupan tuotteita.<\/p>\n<p>SOK osti Hankkijan maatalousliiketoiminnot 90-luvun alussa ja toimintoja yhdistettiin Alueosuuskauppojen kanssa. Yhti\u00f6n nimeksi tuli Hankkija-Maatalous Oy ja se jatkoi vanhan Hankkijan perinteit\u00e4 Suomen johtavana maatalouskauppiaana.\u00a0 Vuonna 1992 otettiin k\u00e4ytt\u00f6\u00f6n Agrimarket-br\u00e4ndi, mill\u00e4 nimell\u00e4 maatalouskauppaa on tehty 23 vuoden ajan. Vuonna 1994 ryhdyttiin k\u00e4ytt\u00e4m\u00e4\u00e4n puutarhakaupan br\u00e4ndin\u00e4 SOK:n tunnetuksi tekem\u00e4\u00e4 Multasormea. Multasormesta kasvoi nopeasti Suomen laajin ja tunnetuin puutarhakauppa.<\/p>\n<p>Vuoden 2013 alussa SOK myi Hankkija-Maatalous Oy:n osake-enemmist\u00f6n tanskalaiselle maatalousalan toimijalle Danish Agrolle  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hankkija oy tiedotti, ett\u00e4 sen markkinointibr\u00e4ndit Agrimarket ja Multasormi on muutettu Hankkijaksi vuoden 2016 alussa. Muutoksen tavoitteena on tukea ja vahvistaa Hankkijan yhten\u00e4isyytt\u00e4 ja identiteetti\u00e4 sek\u00e4 yhdenmukaistaa, tehostaa ja selkeytt\u00e4\u00e4 Hankkijan markkinointia.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-276207","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hankkija-br\u00e4ndi palaa markkinoille - Pellervo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pellervo.fi\/uncategorized\/2016\/01\/05\/hankkija-brandi-palaa-markkinoille\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hankkija-br\u00e4ndi palaa markkinoille - Pellervo\" \/>\n<meta property=\"og:description\" content=\"Hankkija oy tiedotti, ett\u00e4 sen markkinointibr\u00e4ndit Agrimarket ja Multasormi on muutettu Hankkijaksi vuoden 2016 alussa. 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