{"id":884663,"date":"2018-10-19T15:02:07","date_gmt":"2018-10-19T12:02:07","guid":{"rendered":"https:\/\/pellervo.fi\/?p=884663"},"modified":"2018-10-25T15:24:05","modified_gmt":"2018-10-25T12:24:05","slug":"antti-talonen-vaittelee","status":"publish","type":"post","link":"https:\/\/pellervo.fi\/en\/uutiset\/2018\/10\/19\/antti-talonen-vaittelee\/","title":{"rendered":"KTM Antti Talosen v\u00e4it\u00f6stilaisuus asiakasomisteisuudesta ja keskin\u00e4isest\u00e4 vakuutustoiminnasta"},"content":{"rendered":"

KTM Antti Talosen v\u00e4it\u00f6stilaisuus 26.10.<\/h3>\n

Customer Ownership and Mutual Insurance Companies: Refining the role and processes of psychological ownership <\/a>(Asiakasomisteisuus ja keskin\u00e4inen vakuutustoiminta)<\/p>\n

Asiakasomistajan \u00e4\u00e4ni korostuu keskin\u00e4isess\u00e4 vakuutustoiminnassa<\/strong><\/p>\n

Keskin\u00e4isen vakuutustoiminnan juuret ulottuvat l\u00e4hes 900 vuoden taakse. Nyt Tampereen yliopistossa on valmistunut teemaa k\u00e4sittelev\u00e4 v\u00e4it\u00f6skirja.<\/p>\n

V\u00e4it\u00f6skirjassa tarkastellaan omistajuuden merkityst\u00e4 asiakasarvon luomisen n\u00e4k\u00f6kulmasta. Omistajuuden kautta asiakkaalle tarjoutuu mahdollisuus vaikuttaa koettuun arvoon niin vaihdannan kuin yhti\u00f6n kehitt\u00e4misen kautta. Asiakasomistajan aktiivisen roolin ja \u00e4\u00e4nen korostuminen antavat tilaa yhti\u00f6t\u00e4 kohtaan koetun omistajuuden tunteen kehittymiselle.<\/p>\n

Keskin\u00e4iset yhti\u00f6t ovat asiakkaidensa omistamia vakuutusalan toimijoita. Asiakkuus- ja omistajuusroolin yhdist\u00e4minen suuntaa toiminnan tarkoituksen kohti asiakashy\u00f6tyjen tuottamista. Asiakasomisteisuuden kilpailuedun n\u00e4k\u00f6kulmasta kysymys on siit\u00e4, mit\u00e4 lis\u00e4arvoa ja miten omistajuus luo palvelujen k\u00e4ytt\u00e4j\u00e4lle. Kysymys on t\u00e4rke\u00e4 niille p\u00e4\u00e4t\u00f6ksentekij\u00f6ille, jotka pohtivat yhteisty\u00f6h\u00f6n perustuvan yhti\u00f6muodon luonnetta ja roolia yhteiskunnassamme. N\u00e4it\u00e4 p\u00e4\u00e4t\u00f6ksentekij\u00f6it\u00e4 ovat muun muassa keskin\u00e4isten yhti\u00f6iden johtajat, muiden organisaatiomuotojen edustajat sek\u00e4 poliitikot ja viranomaiset.<\/p>\n

V\u00e4it\u00f6skirja kuuluu vakuutustieteen alaan.<\/p>\n

Vastav\u00e4itt\u00e4j\u00e4n\u00e4 on professori Tommi Laukkanen<\/strong> (It\u00e4-Suomen yliopisto). Kustoksena toimii professori Hannu Saarij\u00e4rvi<\/strong>.<\/p>\n

V\u00e4it\u00f6stilaisuuden kieli on suomi.<\/p>\n

******<\/p>\n

Talosen v\u00e4it\u00f6skirja ilmestyy sarjassa Acta Universitatis Tamperensis; 2420, Tampere University Press, Tampere 2018. V\u00e4it\u00f6skirja ilmestyy my\u00f6s s\u00e4hk\u00f6isen\u00e4 sarjassa Acta Electronica Universitatis Tamperensis; 1930<\/a>, Tampere University Press 2018. <\/p>\n","protected":false},"excerpt":{"rendered":"

Talosen v\u00e4it\u00f6skirjassa tarkastellaan omistajuuden merkityst\u00e4 asiakasarvon luomisen n\u00e4k\u00f6kulmasta.<\/p>\n","protected":false},"author":5,"featured_media":884664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-884663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uutiset"],"yoast_head":"\nKTM Antti Talosen v\u00e4it\u00f6stilaisuus asiakasomisteisuudesta ja keskin\u00e4isest\u00e4 vakuutustoiminnasta - 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