{"id":890868,"date":"2021-05-10T13:54:08","date_gmt":"2021-05-10T10:54:08","guid":{"rendered":"https:\/\/pellervo.fi\/?p=890868"},"modified":"2021-05-21T08:32:32","modified_gmt":"2021-05-21T05:32:32","slug":"kestavan-talouden-rakentaminen-vaatii-osuustoiminnallista-ajattelua","status":"publish","type":"post","link":"https:\/\/pellervo.fi\/en\/nakokulma\/2021\/05\/10\/kestavan-talouden-rakentaminen-vaatii-osuustoiminnallista-ajattelua\/","title":{"rendered":"Kest\u00e4v\u00e4n talouden rakentaminen vaatii osuustoiminnallista ajattelua"},"content":{"rendered":"\n<p><span data-contrast=\"auto\">N\u00e4ytt\u00e4isi silt\u00e4, ett\u00e4 vihdoin talouden tuulet ovat k\u00e4\u00e4ntym\u00e4ss\u00e4. On her\u00e4tty siihen, ett\u00e4 v<\/span><span data-contrast=\"auto\">oiton maksimointi ei voi olla vastuullisen ja kest\u00e4v\u00e4n yrityksen ainoa ja ensisijainen p\u00e4\u00e4m\u00e4\u00e4r\u00e4.<\/span><span data-contrast=\"auto\">\u00a0Osuustoimintaliikkeelleh\u00e4n t\u00e4ss\u00e4 ei ole mit\u00e4\u00e4n uutta, samalla reseptill\u00e4 on menty jo l\u00e4hes 200 vuotta.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Kyse ei ole kuitenkaan vain yritysten tavoitteiden muutostarpeesta vaan laajemmasta talousj\u00e4rjestelm\u00e4n uudistamisesta.\u00a0<\/span><span data-contrast=\"auto\">Vuoden 2008 finanssikriisist\u00e4 l\u00e4htien on alkanut yleisty\u00e4 n\u00e4kemys siit\u00e4, ett\u00e4 kapitalismi ja liberaali markkinatalous sellaisena<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0kun ne t\u00e4ll\u00e4 hetkell\u00e4 ovat eiv\u00e4t kykene viem\u00e4\u00e4n maailmaa kohti kest\u00e4v\u00e4\u00e4 tulevaisuutta.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Korona ja ilmastokriisiin her\u00e4\u00e4minen on entisest\u00e4\u00e4n lis\u00e4nnyt tarvetta nopeasti muuttaa talouden rakenteita ja toiminnan l\u00e4ht\u00f6kohtia.<\/span><span data-contrast=\"auto\">\u00a0Mutta miten rakentaa aidosti kest\u00e4v\u00e4\u00e4 taloutta?<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Kest\u00e4v\u00e4 talousj\u00e4rjestelm\u00e4 on osuustoiminnallinen<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Osuuskunta on ihmisten \u2013 ei p\u00e4\u00e4omien \u2013 yhteenliittym\u00e4. N\u00e4in on tavattu sanoa. Osuuskunta on olemassa siis j\u00e4seni\u00e4\u00e4n varten.\u00a0<\/span><span data-contrast=\"auto\">Osuustoiminnallinen yritysmuoto on<\/span><span data-contrast=\"auto\">\u00a0parhaimmillaan<\/span><span data-contrast=\"auto\">\u00a0kest\u00e4v\u00e4 ja inklusiivinen yritysmalli.\u00a0<\/span><span data-contrast=\"auto\">Talousj\u00e4rjestelm\u00e4n j\u00e4lleenrakentamisessa ei kuitenkaan riit\u00e4, ett\u00e4 n\u00e4perrell\u00e4\u00e4n yritysmuodon kanssa. Nyt ei puhuta vain siit\u00e4, ett\u00e4 k\u00e4ytet\u00e4\u00e4n osuuskuntia\u00a0<\/span><span data-contrast=\"auto\">osallistamisen v\u00e4lineen\u00e4 ja\u00a0<\/span><span data-contrast=\"auto\">ty\u00f6kaluna ty\u00f6tt\u00f6mien ty\u00f6llist\u00e4misess\u00e4, kuten\u00a0<\/span><span data-contrast=\"auto\">19<\/span><span data-contrast=\"auto\">90-luvun a<\/span><span data-contrast=\"auto\">lussa<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Erilainen<\/span><span data-contrast=\"auto\">\u00a0tapa tehd\u00e4 vaatii\u00a0<\/span><span data-contrast=\"auto\">uudenlaista<\/span><span data-contrast=\"auto\">\u00a0tapaa ajatella. Osuustoiminnallinen tapa ajatella tarkoittaa, ett\u00e4 asetetaan ihmiset ja heid\u00e4n hyvinvointinsa keski\u00f6\u00f6n, katsotaan asioita laajalla perspektiivill\u00e4. Osuustoiminnalla on kansainv\u00e4lisesti m\u00e4\u00e4ritellyt yhteiset arvot:<\/span><span data-contrast=\"auto\">\u00a0omatoimisuu<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">, omavastuisu<\/span><span data-contrast=\"auto\">us<\/span><span data-contrast=\"auto\">, demokratia, tasa-arvo, oikeudenmukaisu<\/span><span data-contrast=\"auto\">us<\/span><span data-contrast=\"auto\">\u00a0ja solidaarisuu<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Lis\u00e4ksi o<\/span><span data-contrast=\"auto\">suustoiminta uskoo rehellisyyden, avoimuuden, yhteiskunnallisen vastuun ja muista ihmisist\u00e4 v\u00e4litt\u00e4misen eettisiin arvoihin.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Tulevaisuuden talousj\u00e4rjestelm\u00e4 on<\/span><span data-contrast=\"auto\">\u00a0rakennettava n\u00e4ille arvoille.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Tulevaisuuden\u00a0<\/span><span data-contrast=\"auto\">kest\u00e4v\u00e4n\u00a0<\/span><span data-contrast=\"auto\">talousj\u00e4rjestelm\u00e4n on siis oltava\u00a0<\/span><span data-contrast=\"auto\">osuustoiminnallinen<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Yhteis\u00f6talous laajemmin ja muut<\/span><span data-contrast=\"auto\">\u00a0yhteiskunnalliset yritykset ovat t\u00e4rke\u00e4ss\u00e4 asemassa kest\u00e4<\/span><span data-contrast=\"auto\">v\u00e4n<\/span><span data-contrast=\"auto\">\u00a0talouden rakentamisessa.<\/span><span data-contrast=\"auto\">\u00a0Kyse ei ole niink\u00e4\u00e4n yritysmuodosta kuin ajattelutavasta<\/span><span data-contrast=\"auto\">, osuustoiminta-aatteesta.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Osuustoiminta ei ole radikaali ratkaisu<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Moni varmasti toivoisi koko j\u00e4rjestelm\u00e4n r\u00e4j\u00e4ytt\u00e4v\u00e4\u00e4 vallankumousta, jossa asiat laitet<\/span><span data-contrast=\"auto\">aan kokonaan<\/span><span data-contrast=\"auto\">\u00a0uusiksi. Osuustoiminta-aate ei ole t\u00e4<\/span><span data-contrast=\"auto\">llainen ratkaisu<\/span><span data-contrast=\"auto\">. Osuustoiminta on l\u00e4nsimaisen markkinatalouden kontekstissa ja sen lainalaisuuksi<\/span><span data-contrast=\"auto\">en alle<\/span><span data-contrast=\"auto\">\u00a0syntynyt liike.\u00a0<\/span><span data-contrast=\"auto\">Emme halua r\u00e4j\u00e4ytt\u00e4\u00e4<\/span><span data-contrast=\"auto\">\u00a0j\u00e4rjestelm\u00e4\u00e4<\/span><span data-contrast=\"auto\">\u00a0vaan uudistaa<\/span><span data-contrast=\"auto\">\u00a0talouden kest\u00e4v\u00e4ksi<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Osuustoiminta on s<\/span><span data-contrast=\"auto\">amaan aikaan tuttu, mutta kuitenkin t\u00e4ysin erilainen tapa\u00a0<\/span><span data-contrast=\"auto\">l\u00e4hesty\u00e4<\/span><span data-contrast=\"auto\">\u00a0markkinataloutta.\u00a0<\/span><span data-contrast=\"auto\">Kolmanneksi tieksikin kutsuttu.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nyt on osuustoiminnan ja yhteis\u00f6talouden kuningashetki nousta n\u00e4kyv\u00e4sti esiin ja olla johtamassa suomalaista yhteiskuntaa kohti kest\u00e4v\u00e4\u00e4<\/span><span data-contrast=\"auto\">\u00a0taloutta<\/span><span data-contrast=\"auto\">!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><strong>Hanna Muukka<\/strong><br \/><\/span><em>Kirjoittaja on Osuustoimintakeskus Pellervon vastuullisuusasiantuntija<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":890869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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