{"id":892798,"date":"2022-03-02T17:02:35","date_gmt":"2022-03-02T15:02:35","guid":{"rendered":"https:\/\/pellervo.fi\/?p=892798"},"modified":"2022-03-03T11:31:57","modified_gmt":"2022-03-03T09:31:57","slug":"osuuskuntaelamaa-kampanja-kaynnistyi","status":"publish","type":"post","link":"https:\/\/pellervo.fi\/en\/uutiset\/2022\/03\/02\/osuuskuntaelamaa-kampanja-kaynnistyi\/","title":{"rendered":"OsuuskuntaEl\u00e4m\u00e4\u00e4-kampanja k\u00e4ynnistyi"},"content":{"rendered":"\n

Mik\u00e4 on osuuskunta? T\u00e4h\u00e4n kysymykseen vastaavat nyt sosiaalisen median suositut vaikuttajat, kukin omalla tyylill\u00e4\u00e4n. Uraauurtavalla kampanjalla halutaan her\u00e4tell\u00e4 16-25 -vuotiaita nuoria.<\/b><\/p>\n

Viestint\u00e4teht\u00e4v\u00e4\u00e4n on pestattu kuusi nuorta l\u00e4hettil\u00e4st\u00e4. Osuustoiminta-aiheisia vidoita ja kuvap\u00e4ivityksi\u00e4 tullaan julkaisemaan maalis-toukokuussa ja syys-lokakuussa TikTokissa, Instagramissa ett\u00e4 YouTubessa. N\u00e4ist\u00e4 kanavista ohjataan lis\u00e4tiedon pariin kampanjan omalle verkkosivustolle www.osuuskuntael\u00e4m\u00e4\u00e4.fi.<\/a><\/p>\n

Kampanjan rahoittavat Osuustoimintakeskus Pellervo ry sek\u00e4 POP Pankki -ryhm\u00e4, Tradeka ja Pohjois-Karjalan osuuskauppa. Ensimm\u00e4iset TikTok-p\u00e4tk\u00e4t tekiv\u00e4t somet\u00e4hdet Ella Hautam\u00e4ki<\/strong> ja Helmi Kantola<\/strong> sek\u00e4 Weksi<\/strong> eli Henry Weckstr\u00f6m<\/strong>. Huhtikuussa vuorossa ovat pienemm\u00e4t Instagram-kuuluisuudet.<\/p>\n

Toukokuussa sis\u00e4lt\u00f6j\u00e4 tekev\u00e4t puolestaan Veetu Vuori<\/strong>, Jaakob Rissanen<\/strong>, Jasmin Muurinen<\/strong> ja Laura M\u00e4ntynen<\/strong>. Kampanja jatkuu syksyll\u00e4 uusilla sis\u00e4ll\u00f6ill\u00e4. Tavoitteena on kertoa nuorille, ett\u00e4 osuuskunta on nerokas yritysmuoto, ja ett\u00e4 osuustoiminnan p\u00e4\u00e4m\u00e4\u00e4r\u00e4n\u00e4 on onnistua yhdess\u00e4, kest\u00e4v\u00e4ll\u00e4 tavalla.<\/p>\n

Sis\u00e4ll\u00f6iss\u00e4 on m\u00e4\u00e4r\u00e4 korostaa omistuksen tasa-arvoa, inhimillisyytt\u00e4, hyv\u00e4n el\u00e4m\u00e4n tavoittelemista ja tulevien sukupolvien ajattelemista sek\u00e4 sit\u00e4, ett\u00e4 osuustoiminta on keino ratkoa ongelmia. N\u00e4k\u00f6kulmiksi on valittu kest\u00e4v\u00e4 talous, vaikuttaminen ja yhteis\u00f6llinen yritt\u00e4minen.<\/p>\n

Kukin somel\u00e4hettil\u00e4s on saanut vapauden muotoilla asiat ja n\u00e4k\u00f6kulmat siten, ett\u00e4 ne kiinnostavat heid\u00e4n jo olemassaolevia seuraajiaan. Heid\u00e4n tekem\u00e4\u00e4ns\u00e4 sis\u00e4lt\u00f6\u00e4 edelleenjaetaan my\u00f6s kampanjan omilla TikTok- ja Instagram-tileilt\u00e4. N\u00e4in asioille saadaan mahdollisimman suurta n\u00e4kyvyytt\u00e4 ja huomioarvoa. Pellervon yll\u00e4pit\u00e4m\u00e4t sosiaalisen median tilit ovat siis laajentuneet melkoisesti aiemmasta!<\/p>\n

Taustalla huoli nuorten heikoista tiedoista<\/strong><\/h3>\n

Kampanjan taustalla on huoli nuorten huonosta osuustoiminnan tuntemuksesta. Pellervon vuosi sitten teett\u00e4m\u00e4ss\u00e4 tutkimuksessa k\u00e4vi ilmi, ett\u00e4 vain nelj\u00e4 kymmenest\u00e4 alle kolmekymppisest\u00e4 aikuisesta tunnistaa osuuskunnan yritykseksi.<\/p>\n

Kohderyhm\u00e4ksi valittiin ensisijaisesti toisen asteen opiskelijat, vaikka asioiden sanottaminen heit\u00e4 puhuttelevaksi koettiin eritt\u00e4in haastavaksi teht\u00e4v\u00e4ksi. Toiveena onkin, ett\u00e4 sosiaalisen median osuustoimintal\u00e4hettil\u00e4iden tekemiss\u00e4 valinnoissa asioiden kuvaamiseksi on hy\u00f6ty\u00e4 my\u00f6s muussa osuustoiminnan tunnetuksi tekemisess\u00e4.<\/p>\n

Kampanjasis\u00e4ll\u00f6t kootaan kampanjan verkkosivulle ja niist\u00e4 my\u00f6s kootaan yhteinen video vuoden p\u00e4\u00e4ttyess\u00e4.<\/p>\n

www.osuuskuntael\u00e4m\u00e4\u00e4.fi<\/a><\/span><\/p>\n

TikTok: @osuuskuntael\u00e4m\u00e4\u00e4<\/a>
Instagram: @osuuskuntael\u00e4m\u00e4\u00e4<\/a><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Mik\u00e4 on osuuskunta? T\u00e4h\u00e4n kysymykseen vastaavat nyt sosiaalisen median suositut vaikuttajat, kukin omalla tyylill\u00e4\u00e4n. Uudella OsuuskuntaEl\u00e4m\u00e4\u00e4-kampanjalla halutaan her\u00e4tell\u00e4 16-25 -vuotiaita nuoria. Osuustoiminta-aiheista aineistoa julkaistaan sek\u00e4 TikTokissa, Instagramissa ett\u00e4 YouTubessa.<\/p>\n","protected":false},"author":5,"featured_media":892819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[71,22],"tags":[],"class_list":["post-892798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jarjesto","category-uutiset"],"yoast_head":"\nOsuuskuntaEl\u00e4m\u00e4\u00e4-kampanja k\u00e4ynnistyi - Pellervo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pellervo.fi\/uutiset\/2022\/03\/02\/osuuskuntaelamaa-kampanja-kaynnistyi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OsuuskuntaEl\u00e4m\u00e4\u00e4-kampanja k\u00e4ynnistyi - Pellervo\" \/>\n<meta property=\"og:description\" content=\"Mik\u00e4 on osuuskunta? T\u00e4h\u00e4n kysymykseen vastaavat nyt sosiaalisen median suositut vaikuttajat, kukin omalla tyylill\u00e4\u00e4n. Uudella OsuuskuntaEl\u00e4m\u00e4\u00e4-kampanjalla halutaan her\u00e4tell\u00e4 16-25 -vuotiaita nuoria. 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