{"id":656651,"date":"2017-04-03T10:23:33","date_gmt":"2017-04-03T07:23:33","guid":{"rendered":"http:\/\/pellervo.fi\/?p=656651"},"modified":"2017-04-03T10:24:21","modified_gmt":"2017-04-03T07:24:21","slug":"valio-suomen-vastuullisin-brandi-kolme-s-ryhman-brandia-karkikymmenikossa","status":"publish","type":"post","link":"https:\/\/pellervo.fi\/sv\/uutiset\/2017\/04\/03\/valio-suomen-vastuullisin-brandi-kolme-s-ryhman-brandia-karkikymmenikossa\/","title":{"rendered":"Valio on Suomen vastuullisin br\u00e4ndi – Kolme S-ryhm\u00e4n br\u00e4ndi\u00e4 k\u00e4rkikymmenik\u00f6ss\u00e4"},"content":{"rendered":"

Suomalaiset pit\u00e4v\u00e4t Valiota Suomen vastuullisimpana br\u00e4ndin\u00e4 jo 4. kerran per\u00e4kk\u00e4in pohjoismaiden laajimmassa tutkimuksessa, jossa selvitet\u00e4\u00e4n kansalaisten n\u00e4kemyksi\u00e4 tunnettujen yritysten vastuullisuudesta Ruotsissa, Norjassa, Tanskassa, Suomessa ja nyt t\u00e4n\u00e4 vuonna my\u00f6s Alankomaissa. My\u00f6s S-ryhm\u00e4n br\u00e4ndit menestyiv\u00e4t tutkimuksessa.<\/strong><\/p>\n

Kuluttajien silmiss\u00e4 Valion ykk\u00f6seksi vastuullisuusasioissa nostavat sen suhtautuminen el\u00e4imiin ja hyv\u00e4 suhde kuluttajiin. Suomalaiset arvostavat nimitt\u00e4in vastuullisuuden osa-alueista eniten hyv\u00e4\u00e4 huolenpitoa el\u00e4imist\u00e4 sek\u00e4\u00a0suomalaisten raaka-aineiden k\u00e4ytt\u00f6\u00e4.<\/p>\n

Osuustoiminnallisista br\u00e4ndeist\u00e4 tutkimuksess parhaan kymmenen joukkoon ovat p\u00e4\u00e4tyneet my\u00f6s S-ryhm\u00e4n Kotimaista (2.), S-market (3.) ja Prisma (9.) -br\u00e4ndit.<\/p>\n

Sustainable Brand Index\u2122 tutkii vuosittain kuluttajien n\u00e4kemyksi\u00e4 useiden satojen yritysten br\u00e4ndeist\u00e4; t\u00e4n\u00e4 vuonna tutkittiin yhteens\u00e4 837 br\u00e4ndi\u00e4, joista 143 Suomessa. Verkkokyselyn\u00e4 ja syv\u00e4haastatteluina toteutettavassa kyselyss\u00e4 selvitet\u00e4\u00e4n 16-70 \u2013vuotiaiden kansalaisten k\u00e4sityst\u00e4 siit\u00e4, miten vastuullisesti yritys toimii ymp\u00e4rist\u00f6n suhteen, miten hyvin yritys kantaa sosiaalisen vastuunsa ja miten hyvin yritys t\u00e4ytt\u00e4\u00e4 toiminnalleen asetetut odotukset.<\/p>\n

Jokaista tutkimukseen valittua br\u00e4ndi\u00e4 arvioi v\u00e4hint\u00e4\u00e4n noin 1000 henkil\u00f6\u00e4. Suomessa kyselyyn vastasi noin 8000 kuluttajaa. Tutkimukseen valitaan br\u00e4ndit mm. markkinaosuuden, liikevaihdon, henkil\u00f6st\u00f6m\u00e4\u00e4r\u00e4n ja yleisen tunnettuuden perusteella.<\/p>\n

Vastuullisimmiksi valittujen br\u00e4ndien TOP 10 Suomessa 2017:<\/strong><\/p>\n

    \n
  1. Valio<\/li>\n
  2. Kotimaista<\/li>\n
  3. S-market<\/li>\n
  4. Tesla<\/li>\n
  5. Fazer<\/li>\n
  6. Snellman<\/li>\n
  7. Myllyn Paras<\/li>\n
  8. K-market<\/li>\n
  9. Prisma<\/li>\n
  10. K-supermarket<\/li>\n<\/ol>\n

    Sustainable Brand Index\u2122 on Pohjoismaiden laajin vastuullisuusn\u00e4k\u00f6kohtiin keskittyv\u00e4 br\u00e4nditutkimus. Vuotuinen kyselytutkimus kattaa Suomen, Ruotsin, Tanskan, Norjan ja vuonna 2017 ensimm\u00e4isen kerran my\u00f6s Alankomaiden isoimmat ja tunnetuimmat br\u00e4ndit. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Suomalaiset pit\u00e4v\u00e4t Valiota Suomen vastuullisimpana br\u00e4ndin\u00e4 jo 4. kerran per\u00e4kk\u00e4in pohjoismaiden laajimmassa tutkimuksessa, jossa selvitet\u00e4\u00e4n kansalaisten n\u00e4kemyksi\u00e4 tunnettujen yritysten vastuullisuudesta Ruotsissa, Norjassa, Tanskassa, Suomessa ja nyt t\u00e4n\u00e4 vuonna my\u00f6s Alankomaissa. My\u00f6s S-ryhm\u00e4n br\u00e4ndit menestyiv\u00e4t tutkimuksessa.<\/p>\n","protected":false},"author":5,"featured_media":656652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-656651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uutiset"],"yoast_head":"\nValio on Suomen vastuullisin br\u00e4ndi - Kolme S-ryhm\u00e4n br\u00e4ndi\u00e4 k\u00e4rkikymmenik\u00f6ss\u00e4 - Pellervo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pellervo.fi\/uutiset\/2017\/04\/03\/valio-suomen-vastuullisin-brandi-kolme-s-ryhman-brandia-karkikymmenikossa\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valio on Suomen vastuullisin br\u00e4ndi - Kolme S-ryhm\u00e4n br\u00e4ndi\u00e4 k\u00e4rkikymmenik\u00f6ss\u00e4 - Pellervo\" \/>\n<meta property=\"og:description\" content=\"Suomalaiset pit\u00e4v\u00e4t Valiota Suomen vastuullisimpana br\u00e4ndin\u00e4 jo 4. kerran per\u00e4kk\u00e4in pohjoismaiden laajimmassa tutkimuksessa, jossa selvitet\u00e4\u00e4n kansalaisten n\u00e4kemyksi\u00e4 tunnettujen yritysten vastuullisuudesta Ruotsissa, Norjassa, Tanskassa, Suomessa ja nyt t\u00e4n\u00e4 vuonna my\u00f6s Alankomaissa. 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