{"id":884548,"date":"2018-09-10T09:57:58","date_gmt":"2018-09-10T06:57:58","guid":{"rendered":"https:\/\/pellervo.fi\/?p=884548"},"modified":"2018-09-10T09:57:58","modified_gmt":"2018-09-10T06:57:58","slug":"alustaosuuskunnat-tulevat","status":"publish","type":"post","link":"https:\/\/pellervo.fi\/sv\/nakokulma\/2018\/09\/10\/alustaosuuskunnat-tulevat\/","title":{"rendered":"Alustaosuuskunnat tulevat"},"content":{"rendered":"<p>Alustaosuuskuntia on jo syntynyt maailmalla. Ent\u00e4 milloin Suomessa?<\/p>\n<p>M\u00e4\u00e4ritelm\u00e4n mukaan alustaosuuskunnalla (platform cooperative) tarkoitetaan sellaista osuustoimintayrityst\u00e4, joka rakentuu digitaaliselle alustalle. Liiketoimintaa harjoitetaan hy\u00f6dynt\u00e4m\u00e4ll\u00e4 interneti\u00e4, mobiilisovelluksia tai vaikkapa teko\u00e4ly\u00e4. Alustaosuuskunta on usein paikkaan sitomaton.<\/p>\n<p>Alustaosuuskunnan tekee mielenkiintoiseksi, ett\u00e4 se tuo vaihtoehdon sijoittajaomisteisten yhti\u00f6iden omistamille alustoille, kuten <strong><em>Uber<\/em><\/strong> tai <strong><em>AirBnB<\/em>.<\/strong> Omistajia voivat olla sen ty\u00f6ntekij\u00e4t, palveluiden k\u00e4ytt\u00e4j\u00e4t tai muut sidosryhm\u00e4t. Kiinnostusta her\u00e4tt\u00e4\u00e4 demokraattinen, tasavertainen omistajuus, joka on omiaan lis\u00e4\u00e4m\u00e4\u00e4n luottamusta. Alustaosuuskuntien avulla liiketoiminnasta, omistajuudesta ja governancesta voidaan kehitt\u00e4\u00e4 aiempaa reilumpaa ja l\u00e4pin\u00e4kyv\u00e4mp\u00e4\u00e4. Laajimmillaan alustaosuuskuntien verkosto synnytt\u00e4\u00e4 uusia ekosysteemej\u00e4, jotka muokkaavat taloudellista ja sosiaalista ymp\u00e4rist\u00f6\u00e4.<\/p>\n<p>Mihin alustaosuuskuntia voi k\u00e4ytt\u00e4\u00e4? Ovatko ne vain digi-ihmisten virtuaalisia tuotoksia, joilla ei ole kytkent\u00e4\u00e4 el\u00e4v\u00e4\u00e4n el\u00e4m\u00e4\u00e4n? N\u00e4in ei onneksi ole.<\/p>\n<p><strong><em>Fairmondo<\/em><\/strong> on digitaalinen, Saksassa perustettu osuuskuntamuotoinen nettikauppa, er\u00e4\u00e4lainen \u201ceBay\u201d. Myyj\u00e4t ovat alustan omistajia<strong><em>.\u00a0 <\/em><\/strong><strong><em>Stocksy<\/em><\/strong> on valokuvaukseen erikoistunut sivusto, jossa omistajina ovat valokuvauksen ammattilaiset. <strong>Uniontaxi<\/strong> on taksinkuljettajien osuuskunta, joka haluaa edist\u00e4\u00e4 kuljettajien toimeentuloa ja ty\u00f6oloja. Suomalaisia sovellutuksiakin on tulossa. <em><strong>Bikebox<\/strong><\/em> on tamperelainen osuuskunta, joka tarjoaa py\u00f6r\u00e4pys\u00e4k\u00f6inti\u00e4 ymp\u00e4rivuotisesti, 24 tuntia vuorokaudessa. Siit\u00e4 on kehittym\u00e4ss\u00e4 \u00e4lyk\u00e4s palveluymp\u00e4rist\u00f6, jonka lis\u00e4palveluita ovat s\u00e4hk\u00f6py\u00f6rien lataus, huoltopalvelut, pakettien tai vaikkapa ty\u00f6matkapy\u00f6r\u00e4ilij\u00e4n ruokaostosten noutopiste. <strong><em>Mydata<\/em><\/strong> edustaa uusinta suomalaista n\u00e4kemyst\u00e4 henkil\u00f6kohtaisen datan hallintaan. Se kertoo olevansa \u201d avoin yhteis\u00f6, joka tekee kokeiluja, jakaa tietoa sek\u00e4 resursseja.\u201d<\/p>\n<p>Alustaosuuskuntien k\u00e4ytt\u00f6 ei ole mitenk\u00e4\u00e4n riippuvainen toimialasta tai liiketoiminnan laajuudesta. Mahdollisuuksia on ainakin seuraavilla aloilla: kuljetus, henkil\u00f6st\u00f6vuokraus, journalismi ja media, musiikki ja muut luovat alat, terveys-, hoiva- ja kotipalvelut, datanhallinta ja e-kauppa. Alustaosuuskunnat ottavat kantaa my\u00f6s yrityksen omistamisen ja hallinnoinnin kysymyksiin ja siten haastavat sijoittajaomisteiset ajattelumallit.<\/p>\n<p>Aihe jonka nostan t\u00e4ss\u00e4 esille, on innostava. Alustaosuuskunnat voivat tuoda vastauksia digiajan haasteisiin, tiedonhallinnan ongelmiin ja ty\u00f6n uudelleen organisointiin. Alustat eiv\u00e4t rajoitu kansallisvaltioihin. Aiheen haltuunotto on kuitenkin haastava, koska jo pelk\u00e4st\u00e4\u00e4n termit ovat uusia. Siksi Pellervo j\u00e4rjest\u00e4\u00e4 ensimm\u00e4isen\u00e4 Suomessa Alustaosuuskunta OPEN! -tapahtuman Helsingiss\u00e4 14.11. Siihen ovat kaikki tervetulleita! Lis\u00e4tietoa aiheesta osoitteessa <a href=\"http:\/\/www.alustaosuuskunta.com\"><strong><span style=\"text-decoration: underline;\">alustaosuuskunta.com<\/span><\/strong><\/a>.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alustaosuuskuntia on jo syntynyt maailmalla. Ent\u00e4 milloin Suomessa?<\/p>\n","protected":false},"author":24,"featured_media":884549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-884548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nakokulma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alustaosuuskunnat tulevat - Pellervo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pellervo.fi\/sv\/nakokulma\/2018\/09\/10\/alustaosuuskunnat-tulevat\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alustaosuuskunnat tulevat - Pellervo\" \/>\n<meta property=\"og:description\" content=\"Alustaosuuskuntia on jo syntynyt maailmalla. 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