{"id":884667,"date":"2018-10-24T15:14:42","date_gmt":"2018-10-24T12:14:42","guid":{"rendered":"https:\/\/pellervo.fi\/?p=884667"},"modified":"2018-10-29T08:08:30","modified_gmt":"2018-10-29T06:08:30","slug":"uusi-herkku-avasi-ovensa","status":"publish","type":"post","link":"https:\/\/pellervo.fi\/sv\/uutiset\/2018\/10\/24\/uusi-herkku-avasi-ovensa\/","title":{"rendered":"Uusi Herkku avasi ovensa"},"content":{"rendered":"
Remontin ja muutoksen l\u00e4pik\u00e4ynyt entinen Stockmann Herkku Helsingin keskustassa on nyt Food Market Herkku. Uudet Food Market -valikoimat n\u00e4kyv\u00e4t my\u00f6s muissa p\u00e4\u00e4kaupunkiseudun Herkuissa sek\u00e4 Turussa ja Tampereella. Isommat remontit muissa yksik\u00f6iss\u00e4 ovat edess\u00e4 vasta my\u00f6hemmin.<\/p>\n
\u201dKev\u00e4\u00e4n 2018 aikana k\u00e4vimme satoja ja satoja keskusteluita Herkun asiakkaiden ja henkil\u00f6kunnan kanssa. Alkoi hahmottua kuva siit\u00e4, mit\u00e4 halutaan lis\u00e4\u00e4, mit\u00e4 v\u00e4hemm\u00e4n ja mit\u00e4 ei ehk\u00e4 tarvita ollenkaan\u201d, konseptity\u00f6t\u00e4 ohjannut kaupallinen johtaja Ilkka Alarotu<\/strong> S-ryhm\u00e4n v\u00e4hitt\u00e4iskaupasta toteaa.<\/p>\nKaupallinen johtaja Ilkka Alarotu S-ryhm\u00e4st\u00e4 ohjasi Herkun konseptity\u00f6t\u00e4.<\/figcaption><\/figure>\n
Herkku on ollut pahasti tappiollinen viime vuosina. Ikonisen herkkukaupan siirtyminen osuuskaupan omistukseen on her\u00e4tt\u00e4nyt ep\u00e4ilyksi\u00e4.<\/p>\n
\u201dOlemme tehneet syv\u00e4sukelluksen Herkun ongelmien ytimeen ja havainneet, ett\u00e4 pelkk\u00e4 hienos\u00e4\u00e4t\u00f6 ei riit\u00e4. Panostamme Herkkujen kehitt\u00e4miseen valtavasti, koska n\u00e4emme Herkussa ja foodmarketismissa suuren potentiaalin. T\u00e4llaisessa konseptissa on vetovoimaa\u201d, ketjujohtaja Mika Heikkinen<\/strong> Osuuskauppa HOK-Elannosta sanoo.<\/p>\n
Merkitt\u00e4v\u00e4 osa Herkun tappioista on syntynyt ruokah\u00e4vikist\u00e4. Herkun h\u00e4vikkiluvut ovat olleet tasolla, joka ei ole vastuullista ja oikein. Herkun vaikeudet ovat syntyneet my\u00f6s valikoimien sirpaloitumisesta. Herkku on ollut my\u00f6s monelle arkisten perustuotteiden osalta liian kallis.<\/p>\n
\u201dUuden Food Market Herkun menestyksen kaava on t\u00e4m\u00e4: asiakasprofiilien ja analytiikan avulla tarkemmin kohdennettu huippuvalikoima, edullisemmat hinnat ja enemm\u00e4n s\u00e4pin\u00e4\u00e4 k\u00e4yt\u00e4ville. Lis\u00e4ksi tarvitaan uskallusta riskinottoon, koska tulemme esittelem\u00e4\u00e4n uusia tuotteita ja palveluita ensimm\u00e4isen\u00e4 ja ainoana Suomessa. N\u00e4ist\u00e4 kertyy uutta asiakaskokemusta ja oppia p\u00e4iv\u00e4 p\u00e4iv\u00e4lt\u00e4\u201d, valikoimajohtaja Antti Oksa<\/strong> S-ryhm\u00e4n v\u00e4hitt\u00e4iskaupasta summaa.<\/p>\nTapas-baari huokuu espanjalaista tunnelmaa.<\/figcaption><\/figure>\n
Valikoimassa on mukana tietenkin paljon kotimaisia tuotteita ja siihen pyrit\u00e4\u00e4n ottamaan mahdollisuuksien mukaan paikallistuottajien valmistamia elintarvikkeita, S-ryhm\u00e4st\u00e4 kerrotaan.<\/p>\n
Ruoka on yh\u00e4 enemm\u00e4n my\u00f6s muuta kuin makunautintoja. Se heijastelee arvomaailmojen muutoksia. Ruoka on kuin muotia.<\/p>\n
Antti Oksan mukaan uuteen Herkkuun on haettu esimerkki\u00e4 muun muassa Kaliforniasta, Kanadasta, Italiasta, Tanskasta ja Suomesta. Haimme inspiraatiota kauppahalleista, katuruoasta ja ruokatrendeist\u00e4.<\/p>\n
\u201dSovelsimme ajatuksia suomalaiseen kaupunkilaiseen mielenmaisemaan. Food Market tarkoittaa tunnelmaa, tyyli\u00e4, tuotteita ja tapoja\u201d, Antti Oksa kiteytt\u00e4\u00e4.<\/p>\n
Vaikka Herkku kuuluukin S-ryhm\u00e4\u00e4n, se on konseptiltaan t\u00e4ysin omanlaisensa. Pelot siit\u00e4, ett\u00e4 ikoninen elintarvikemyym\u00e4l\u00e4 alkaisi liikaa muistuttaa niin ik\u00e4\u00e4n Helsingin keskustassa sijaitsevaa Sokoksen alakerran S-markettia eiv\u00e4t n\u00e4yt\u00e4 toteutuneen.<\/p>\n
Remontin ja muutoksen l\u00e4pik\u00e4ynyt entinen Stockmann Herkku Helsingin keskustassa on nyt Food Market Herkku.<\/p>\n","protected":false},"author":6,"featured_media":884669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-884667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uutiset"],"yoast_head":"\n
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