About Pellervo

Pellervo is a service and a lobbying organisation for all Finnish co-operatives and mutuals and a forum for co-operative activities.

Our goal is to make the co-operative and mutual business model more known to the public and offer the co-operative model as a competitive alternative for those thinking about starting a business.

Pellervo was founded in 1899 and the Pellervo name comes from the national epic of Finland Kalevala where Sampsa Pellervoinen is the patron of field and harvest.

Advocacy work

Pellervo strives to influence the legislative work and the economic and financial policies in Finland to accommodate the cooperative business model.

Pellervo’s message to the decision-makers: Diversity of business models increases economic performance

  • One business model – investor owned – is not enough
  • Cooperative businesses play a significant role in the everyday life of people
  • The scope of cooperatives is constantly expanding
    • Over 3 000 cooperatives and mutuals
    • Over 7 million memberships
  • Cooperatives mean Finnish ownership
    • They invest in Finland

Current issues and themes:

  • The government's Entrepreneurship Strategy
  • The Parliament's Co-operative Group
  • Government’s action plan 2019-2023
  • Entrepreneurship education at schools
  • Research and teaching
  • Start-up advice
  • Co-operative governance
  • Sustainability and CSR

Cooperative companies are committed to increasing diversity and equality in their activities

The Society’s Commitment to Sustainable Development is a key instrument for implementing the UN 2030 Agenda for Sustainable Development in Finland.
Pellervo made an umbrella commitment in 2019 and has challenged all cooperatives to join it with their own operational commitments and to increase diversity and equality in their activities.


Less than half of the young people in Finland can define cooperative as a company

The biggest challenge for the cooperative movement is that the business model is not sufficiently known. At the request of Pellervo Coop Center, Kantar TNS surveyed the attitudes of Finns aged 18-30 towards cooperatives and collaborative entrepreneurship.